Wait, wasn't EA never going to release a game like GTA, ever? Because their role model is Disney? Tisk.
Probably inspired by the Blizzard, sorry, Vivendi - Activision deal, which was announced while I was in Lyon and I completely forgot to mention here. Because you never would have found out otherwise.
Update: N'Gai Croal over at Newsweek has posted some info about how Take-Two executives are trying to enrich themselves through this deal.