Congratulations to Jason Della Rocca on winning the Game Developers Choice Ambassador Award!

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I don't mean to sound ungrateful for this award, this is truly a wonderful honor. But, I'm just one person. What the industry needs now is for each one of you to get out there and be an ambassador for games, for game culture, for the profession of game development. Apathy is for losers. Fine, you don't have time to start a charity or fight Jack, then let your work do the talking. Your collective creative output is the real ambassador that touches millions on a global basis. Games have the ability to transform the world. Don't lose sight of that. You create culture. We ARE culture. Like it or not, you are all already ambassadors for games. So, better make the most of that responsibility!