The 90-9-1 Principle explained

The 90-9-1 Principle is an often discussed concept that has been used in countless conversations about online communities and social strategy. Until now, there hasn’t been a single collection of description and support for the principle, making it hard to share a single links with clients, colleagues, and friends who haven’t heard of 90-9-1. This site works to solve that problem!

Funnily enough, I have occasionally wanted to refer to the 90-9-1 principle, but without just hand-wavingly putting in a sourceless reference, so I had to scour the web for a good bit of text explaining things. So this site looks like it may solve an actual problem for me. This site even lists some sources, making it at least appear to be a valid and reputable theory.

Update: The web page I used until discovering this dedicated site is this one by Bradley Horowitz from February 2006. It is the earliest mention of the idea I was able to find.

Comments 2

  1. Mark wrote:

    A few hours ago I was sitting at a stoplight in my truck, thinking about some of the things I want to do in the next year. As I cycled through various points of view about these objectives/goals, your post suddenly fell across my thoughts like an overlay, making sense of a dozen disparate thoughts.

    The thing is, I agree about the basic idea underlying the 90-9-1 principle, but I’ve always applied it narrowly to storytelling, when it truth it applies to much of my life. And that realization — sitting there in my truck, waiting for the light to change — is one of the more useful things that have pinballed through my brain recently.

    So thank you.

    Posted 05 Jan 2009 at 18:02
  2. Jurie wrote:

    I think I can imagine how you perceive it, and yes, I agree (ooo mentalism :P). I tend to use it to estimate how many users of an online thing involving user-generated content will likely actually generate content, but yes, it can be applied more broadly.

    Posted 07 Jan 2009 at 5:11