This Xbox 360 ad, which apparently just won an award, is indeed very cool. The activities depicted within also seem as far away from playing on an Xbox 360 as you can get. But meh, who cares.
That was an awesome ad. I’ve been putting off getting a 360 for a while as well since part of me was hoping the PS3 wouldn’t be nearly as expensive as it’s turned out to be. Gears of War is really going to be the tipping point for me on getting the 360 through I think.