Huge losses leave Atari’s future in question

So apparently Atari is not doing so well. I found this comment by CEO and chief creative officer Bruno Bonnell amusing:

“The Atari brand has stood for innovation and pioneering spirit for more than 30 years. As Atari executes on its strategic objectives, we must recapture what made Atari an iconic brand. During fiscal 2007, we will focus our efforts on established franchises, new major motion picture licensed IP with significant marketing campaigns, online products and titles for portable devices.”

Innovation and pioneering spirit. Established franchises and licensed IP. Hello?

(Via Kotaku.)

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  1. From Pag on Games on 20 Jun 2006 at 1:52

    Ataris Pioneering Spirit of Sequels

    Ataris having terrible financial problems. Bruno Bonnell, CEO and Chief Creative Officer was quoted as saying (emphasis mine):
    The Atari brand has stood for innovation and pioneering spirit for more than 30 years. As Atari executes on its strate…