Crypto-marketing

Dana is from San Francisco. Dana runs a simple website about honey called I Love Bees. I Love Bees has been hacked by something strange. Something that is counting down to “wide awake and physical”. Dana doesn’t know what to do, according to her blog.

Other people are keeping a very close eye on Dana’s metastasizing website.

One of those people is Tycho from Penny Arcade:

ILB hit big on the Game News radar when the first revelations were made, and I haven’t seen much on it since – but revelations like those and the subsequent processing of the missives happens virtually every day at the NetNinja Wiki. They seize on each snip of dialogue, gumming the out of context fragments together into monologues of startling clarity – then, going to a greater level of magnification, they add context and speculation to their reconstituted script. These messages are sometimes in plaintext in the source of the page, and sometimes ferreted away inside an image. More recently, odd sound files have become available that appear to represent the discovery or construction of a voice. My favorite page yet has got to be this one – where haikus drawn from elsewhere on the site are synchronized with what looks like raw log output from working processes into an oddly compelling narrative.

He thinks I Love Bees is a very convoluted and coded way to tell a story.

[…] a story about a military artificial intelligence from the Halo/Marathon universe that resides on the I Love Bees server, infected by rogue and more than possibly Covenant software.

See also this earlier post about hoaxes and this one about world-building.

Comments 4

  1. Noah Falstein wrote:

    This was done before (quite possibly by the same people, I haven’t had confirmation) for the movie AI. I think it’s great, it is in fact a truly interactive story, and a great art form that will get more attention in the future. But as a promotional tool it has limited appeal, the more it is done, the less unique it is, and the less interest there will be. I think that eventually this will become a kind of very esoteric crossword puzzle/performance art kind of hybrid, very popular with a very small crowd, and moderately popular with a somewhat larger one.

    Posted 19 Aug 2004 at 5:08
  2. Jurie Horneman wrote:

    I think you have a good point about the limited potential of this approach. I still find it very cool, both as an exercise in world-building, and as a way of erasing the boundaries between the Story in the Medium and the Real World.

    It all somehow reminds me of Brian Moriarty’s lecture on Shakespeare at the 1998 GDC, and of Orson Welles’ F For Fake, one of my favorite movies of all time.

    I added links to some earlier posts on hoaxes, for marketing purposes and for fun, including A.I.

    Posted 19 Aug 2004 at 9:48
  3. robin wrote:

    Yeah – it feels very limited in presentation – so code-oriented (in both crypto and software senses). I’m not a scavenger hunt fan – but I guess with the right team, and interest – it could be very compelling. The activity itself, tho – hunting out clues – feels very narrow.

    I find myself wondering what else it could involve – besides this hunting.

    Posted 19 Aug 2004 at 9:50
  4. Jurie Horneman wrote:

    I am less a fan of the hunting, more a fan of the idea of interesting things happening just around the corners of the mundane.

    And I think that feeling, as well as the actual hunting for the concrete, could be used for many different purposes, and could involve many different things, besides hard SF as in this case.

    Also, I am reminded of ontological terrorism (that word has so many new associations now… brrr), and flash-mobs – injecting the surreal into the everyday.

    Posted 19 Aug 2004 at 11:36