Health potion or shower gel?

Health potion or shower gel?

Axe, a cosmetics brand that’s fairly big in Europe, recently released a couple of new types of shower gel. Both their visual design and their message reminded me strongly of health potions:

Health potion shower gel

I wonder if its accidental. In any case, these real-world products have not yet reached the effectiveness of their virtual equivalents. My magic power is still at zero.